A letter to our nügg family

Our heartfelt condolences go out to the families and loved ones of George Floyd, Ahmaud Arbery, and Breonna Taylor, amongst too many others who have died unjustly. We join the cry for justice in their names. We agree that the time for change is now. We recognize that we all need to show up and do the work, have serious conversations about where we are and how we all have a role to play in building a society that is a safe, equal place for everyone.


nügg is a woman-founded independent beauty brand, and our purpose is to spread light, love, and beauty with our products. Our products are designed to be accessible, universal, and work for everyone – empowering all nugg beauties to feel and look their best.  Beyond our products, our goal as a company is to contribute positively to the broader movement within the beauty industry and across all of society towards representation and authentic inclusion.


From June 2 to 9, 2020 we muted our social media accounts so that we could listen and learn. We have listened, and we want the Black community to know that we hear you, we respect you, and we stand with you. In the wake of violence and oppression, it is important to affirm our stance clearly:  Black Lives Matter. We are also making intentional efforts to increase diversity and inclusivity in everything we do to build meaningfully on the efforts we already had in place.


nügg BLM responseBlack Lives Matter


Thus far, we have donated to Black Girls Code, an incredible organization that offers technology training for girls. We pledge to support and highlight even more Black creators and fully celebrate the diversity of our community. We will continue to use our platform as best as we can to recognize and celebrate Black-owned businesses and organizations dedicated to fighting racial injustice everywhere.


And we remain open to learning more about how you, our amazing community, want to see this happen. This is your community and your voices matter to us.

Please let us know how we are doing and the ways we can support and uplift you further - as we all do our best to be the change we want to see in the world.


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